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Nike also like many  cheap nike shoes companies trying to build online communities, don't know whether this action can eventually improve the company's performance. Company said its football clothing sales are rising rapidly, but admits it will now directly to consumers is too early for the warm welcome of the  nike air max community. And this way of marketing can sometimes become tricky. Such as Nike's most closely watched a soccer video, ronaldinho in white gram resistance performance non-slip shoes, 4 shots, rub the ball fly out on the beam. This period of video read by 7.5 million people, Cheap Nike 2013  become one of the most well known online video clips, Nike executives said they had reached the World Cup goal of propaganda, namely by the middle of July at the end of the World Cup more than 1 million registered members. nike free run "By recruiting consumers participate in marketing develop, g company understand the public want to see the detailed content of fine (microcontent), and develop deeper loyalty and brand advocacy," Nielsen BuzzMetrics, Nike Air Max 90 chief marketing officer Peter Blake shaw said. The company is responsible for tracking a net friend online reviews of companies.